Bras N Things Runway

Bras N Things Runway (later renamed Model Search), was a social media campaign designed to boost the social media presence and community of Bras N Things on Facebook. The campaign was a competition – a search for the next face of Bras N Things, with the potential for a long-term modelling career with the respected brand.  Using a combination of branding, web design, clever integration with Facebook’s ‘Like’ functionality and people power, this campaign was a massive success in 2011. Over 50,000 new fans were added to the Bras N Things Facebook page, and a huge increase in the activity of existing fans was also observed. Overall, the campaign has both boosted the audience receiving exposure to Bras N Things product and helped foster a richer, more social circle of fans.

Typographic was involved with the whole creative process, including national advertising rolled out across a wide range of media including email, direct mail, point of sale and social media.

If you’d like to kickstart your social media presence, call today to chat about the possibilities on 0421 785 798.